December 6, 2010


Changsin-dong Toy Street – A.k.a Toy Alley

Dongdaemun Station, Line 4, Exit/Way Out 4

At the top of Exit 4’s stairs head left down the street and Toy Alley is the first right

Toy Alley sounds like a fictional place right from the pages of Harry Potter.  Truth be told it exists and is just as magical.  I heard of Toy Alley from some friends in passing and immediately knew that I had to see it for myself.  My 4-year-old nephew’s birthday was just a few weeks away giving me the perfect excuse to venture out.  It was exactly what I had been told.  An alley just with one toy shop right after the other.  A bit odd since in the United States when opening a store people tend to find what is not in a location and try to fill a gap.  This philosophy does not ring true in South Korea.  Here if one toy store exists then why not a hundred.  I have come to prefer this when I am purpose shopping though it does become a little overwhelming at times.  The beauty of toy store after toy store is that I just hit up ten shops within a 500 foot span and easily found my nephews gift in a timely manner.  I have returned to Toy Alley three times since its discovery!  In addition to toy stores this street is full of stationery stores, stuffed animal stores, children’s umbrella stores, kids toy sports stores and party stores.  If you are looking for party supplies such as paper plates, table clothes, balloons, table decor then look no further.  These party stores during Halloween had an impressive selection of costumes and now that it is Christmas they sell all sorts of holiday lights, decor and ornaments.  This is a cool place to visit whether you have a designated need or not.  Just a warning though that if you peruse with children you better be ready to whip out the wallet!

Note: Most of the stores preferred cash.  Many accepted cards but only with an additional fee to the purchase.



  1. […] from the Japanese invasion of Korea. Who knows, but we searched all throughout the COEX mall and Toy Alley in Dongdaemun…no Mario.  And, Ollie recognizes Angry Birds right away with a huge smile…no emotion […]

    Pingback by We’re Home! « thewoodringfamily.net — September 14, 2012 @ 3:31 am

  2. Thank you so much for the info. I plan to go next Tues. I am in search of a present for a student.

    Comment by Doria — January 29, 2014 @ 8:19 pm

  3. I went to this area on Tues night around 8pm. There is no way to turn left out of exit 4. You can only go straight. I walked for blocks and most of the stores down the alleyways in this area were closed. Did I go on the wrong night? Could you also give some advise on the directions? I don’t want to waste another night going back. I also do not live in Seoul.

    Comment by Doria — February 6, 2014 @ 7:04 am

    • Hey, I’m back in the states and it has been awhile but I believe that you probably went too late at night. I always went during the day on the weekend so I’m not sure. I think what I meant is when you get to the top of the stairs head left down the road but again I can’t picture it perfectly. Let me know how it goes if you go back. I’d like to change the info if it is now incorrect. Thanks!

      Comment by beckylanglais — February 6, 2014 @ 7:11 am

      • All of the alleyways were on the right. When I get a chance to make it up that way again, will let you know.

        Comment by Doria — February 6, 2014 @ 9:31 am

      • Yeah, I think turn to left at the top of the stairs, with road on your left and alleys on your right. Go down a ?block or two? and it will be on your right. They might have changed the subway exit since I was there though. Good luck!

        Comment by beckylanglais — February 6, 2014 @ 10:25 am

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